Full time - programme content - The Bath MBA - You better: valued, connected, future-proofed, accelerated.

Full-time MBA programme content

The Bath MBA combines the latest teaching techniques with practical projects. You’ll be able to take what you learn in the classroom and apply it to real business situations.

Leadership and personal development forms the backbone of the Bath MBA. You’ll do an individual leadership project, and develop your personal skills through our programme of workshops.

You’ll get great opportunities to meet business leaders, network and build relationships through:
  • our guest speaker series
  • company visits
  • the optional international business programme
  • an optional internship

Please note that modules and course information below refers to the 2020/21 academic year. 2021/22 content is likely to be similar but is subject to change.

Multi-project suite

Instead of doing a final project focusing on one topic, you’ll complete five different projects in our unique multi-project suite.

Our projects let you work on a range of business problems with a variety of organisations. Working in groups and alone, you'll immerse yourself in topics like entrepreneurship, change management and consulting.

The multi–project suite lets you apply what you've learned from your core and optional modules, and think creatively about solving real business challenges. It gives you:

  • improved research and consultancy skills
  • exposure to different types and sizes of organisation
  • real-world project work to add to your CV
Entrepreneurship in action

Work as a team on a new business idea which you’ll pitch to a panel of venture capitalists and entrepreneurs.

Consulting in action

A two-week real consulting project, usually for a small local business or third sector organisation.

Change in action

Work in groups on different aspects of a complex change initiative.

Individual project - leadership

Explore different perspectives on leadership. Includes:

  • a series of masterclasses
  • one-to-one career coaching
  • a personal leadership development plan

Corporate group project

The culmination of the multi-project suite. Work in groups with a corporate client on a detailed business challenge.

"The multi-project suite is a big differentiator for Bath. Instead of just doing one big dissertation, we do five independent projects, providing a much broader experience. I have worked with three companies, ranging from a large corporate, to a travel start-up and an award-winning app."

Chris Frey

Class of 2017

A young man with quiffed black hair and stubble leant against a neutral coloured stone wall looking into the middle distance.

Core modules

The core modules give you a firm grounding in the fundamental areas of business. These six modules are worth one third of your degree (36 credits).

Strategy

Gain an in-depth appreciation of strategic management thinking and decision-making. You'll explore strategy issues and how to resolve them. You will also develop your strategic thinking, analysis and judgement skills.

Strategic marketing

An introduction to the theory and practice of marketing management. Learn to recognise the complexity of buying behaviour in global markets, investigate managerial practices in marketing and develop a contingent approach to markets and managerial options.

Analysis for decision-making

Learn informed decision-making through collection and analysis of data. Develop your critical skills and learn how to gain insights into decision problems through data.

Understanding finance

Gain a knowledge of finance to support the general management function. You'll learn to appreciate how specialist activities can help meet financial and business objectives.

Managing people - strategy and practice

You'll learn about the strategic role of human resource management in organisations. You will gain knowledge of environmental contexts of the sector, technology, legislation, social institutions and cultures.

Managing operational processes

An introduction to the principles of operations management. This module illustrates how all organisations are essentially defined through their operational capabilities.

Options

With one-third of the programme dedicated to options, you can tailor your MBA to your personal interests. Study the subjects you need to make the Bath MBA your own with our range of optional modules. Optional modules are subject to change.


You will need to complete 36 credits.

Accounting for decision makers

Explore the uses and limitations of financial and management accounting information. You'll learn to appreciate how specialist activities can help meet financial and business objectives.

Applied microeconomics

Gain an understanding of:

  • the economy as an evolving complex adaptive system of information
  • the way information is aggregated by price systems
  • how asymmetries in the spread of this information affects this process

Behavioural finance

Explore the theory and practice of the emerging area of behavioural finance. You'll learn how psychology and emotions affect investor and managerial financial decision making. You'll also explore ethical issues.

Business analytics

Learn how modern analytics techniques can support and improve business decision making. You'll gain an understanding of how data can help suggest solutions to complex problems.

Contemporary issues in management

This unit changes each year to reflect the latest issues in management. Working in groups, you'll have detailed discussions on the chosen topic and consider how to gain a competitive advantage from it. In 2019 the topic was 'Big Data and artificial intelligence'.

Defining your career goals

Deepen your understanding of how you are and who you want to become. You'll learn to improve your self-reflections skills, and how to articulate a clear and compelling narrative about your career goals.

Innovation management

Gain an understanding of the strategic management of product, service and process innovation. You'll learn how firms create value from new ideas and explore the experiences of successful and unsuccessful innovators.

International finance

Gain a good understanding of the financial risks involved in international trading. You'll learn how international financial markets work, the interrelationships and the language involved.

Knowledge leadership in a global economy

Knowledge management deals with the recognition of human and intellectual capital as core resources. You'll learn about knowledge management processes, and gain an understanding of the importance of knowledge for competitive advantage.

Leadership in context

An advanced leadership course. You'll use experiential learning (reflecting on practice) to examine group processes and dynamics. This will allow you to gain insights about leadership and organisations.

Negotiation

Improve your negotiation skills by learning:

  • how to better understand people and situations
  • negotiation strategies
  • influencing techniques
Based on the latest research, the principles you'll learn will allow you to influence negotiations while maintaining working relationships.

Risk management

Develop your understanding of the risk management function within a company. You'll learn to define a company's risk profile and develop an enterprise risk policy.

Service design and innovation

Gain a thorough understanding of frameworks used to design new services. You'll learn how to identify and answer the needs of your clients and how to make sure you're creating value efficiently.

Strategic brand management

  • Understand the principles of brand management
  • Consider the role and significance of brands
  • Examine strategies to build, grow and reposition brands
  • Examine systems for managing brand portfolios
  • Examine strategies for building a brand-driven organisation

Supply chain management

Examine the concepts and approaches used in purchasing and supply operations, management, strategy and policy.

Sustainable business practices

A workshop approach allows you to delve into the key concepts and tools that support sustainability. You'll be able to debate and 'try' concepts within a specific organisation.

The psychology of decision making

You’ll learn about processes that influence choice, and how decisions can shape organisational life. This module uses material from disciplines including:

  • cognitive and social psychology
  • organisational behaviour
  • managerial cognition

Understanding commercial law

Gain an understanding of the implications of law for business. The focus is on common commercial practice and the law in the context of the wider business world.

Venture capital finance

Gain an understanding of venture capital funding of entrepreneurial enterprises.

  • financial contracting and control
  • relationships between venture capitalists and entrepreneurs
  • differences between standard and social financing/entrepreneurship
  • ethical issues

Business in Context

The Bath MBA brings you together with business leaders and organisations.

Top speakers

We attract great business speakers to share their insights and experiences. You will hear their thoughts on current business issues, corporate strategies and complex management situations. Recent speakers include:

  • David Osborne, Global Director Digital at Dyson
  • Sir Peter Hendy, Chairman Network Rail
  • Geoff McDonald, Former VP HR at Unilever
  • Ian Rand, CEO Barclays Business Banking
  • Rowan Douglas, CEO of Capital Science and Policy Practice at Willis Tower Watson
  • Margaret Heffernan, Entrepreneur, writer, commentator

Company visits

Learn how companies manage in a competitive global environment with our series of visits to organisations. Recent visits include Jaguar Land Rover, Amazon, Wimbledon, Wessex Water.

Peer-to-peer learning

Shape your MBA and learn together with student-led peer learning. You’ll share:

  • your individual experiences
  • information about your culture and backgrounds
  • thoughts on topical leadership challenges

International business experience

You will have the opportunity to take part in our exciting international business programme.

This international business experience is an optional element within the programme open to all MBA students.

While we aim to deliver the same learning experience each year, the location of the trip and whether or not it is conducted in-person, online or cancelled altogether, will depend on the circumstances at that time and may be beyond our control.

Optional paid internship

At the end of your MBA, you will have the opportunity to do an optional paid internship.

Internships are a fantastic chance to add further work experience to your CV. The School of Management has relationships with a wide range of organisations who you could work with.

Internships start in September, after you have finished your studies. They can last from three to six months.

Internships are not guaranteed. Places are competitive and we advertise opportunities to students.

MBA internships - Pim's story

Bath MBA graduate Pimrux Prompalit, from Thailand, spent her internship at the Chartered Institute of Securities and Investment, in London's financial heart.

Further information

Teaching and learning

Occasionally we make changes to our course in response to, for example, feedback from students, developments in research and the field of studies or the requirements of accrediting bodies. You will be advised of any significant changes to the advertised course, in accordance with our terms and conditions.

You’ll learn from academics who are experts in the fields of business, management and finance. Your learning experience will be enriched by the research activities and collaborations of academic staff.

All modules are taught on campus.

You will experience a variety of teaching methods including:

  • lectures
  • online resources
  • practical sessions
  • seminars
  • tutorials
  • workshops

Methods of assessment

Modules are assessed by a combination of coursework/essays, presentations, in-class participation and portfolios.

Additional costs

Your tuition fee includes the cost of:

  • essential textbooks
  • case material
  • journal extracts

We provide all course materials in digital format.

Some modules involve visits away from the University campus, and you may need to pay some or all of the costs of meals on such trips. We will pay for your transport.

If you choose to take part in the optional international business programme, you will have to pay some expenses such as flights or associated travel costs like visas and some meals. You should budget between £1,000 and £1,500 for this.

Regulator

This course is regulated by the Office for Students.

News and events

Real business is central to the Bath MBA. During your time on the course you’ll be connected with business leaders and organisations to put what you’re learning into a real business context.

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