Privacy and cookie policy
Our website address is: https://mba.bath.ac.uk
Your personal data
All personal data is collected and stored in line with the General Data Protection Regulation. Read the University’s Data Protection Policy for more information.
We collect the following data:
- your Internet Protocol (IP) address, and details of which version of web browser you used
- information on how you use the site, using cookies and web access log
We use this data to:
- improve the site by monitoring how you use it
- gather feedback to improve our services
We only use personal information that you provide to us for the purpose stated at the time we request it. We may share your data with third parties who provide services on our behalf, such as those who help us to operate the website.
All our third-party service providers are required to take appropriate security measures to protect your data in line with our policies. We do not allow them to use your data for their own purposes. We permit them to process your data only for specified purposes and in accordance with our instructions.
We may also share your personal data with third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our site terms of use or to protect the rights, property or safety of our site, our users, and others.
Where your data is shared with third parties, we will seek to share the minimum amount necessary.
WordPress plugins used on this site do not collect any of your personal data.
Forms on this site
When you complete one of our forms (like our contact form), the University collects the data you enter, including any attachments you choose to upload.
We will use this data for:
- completion and support of the current activity
- contacting visitors for marketing of services or products
In all cases, we will only use this information for the stated purpose.
We collect this data so that we can send you information which is relevant to your needs.
Opting out
If you would like your data to be removed, contact the Data Protection Officer, dataprotection@bath.ac.uk
Cookies
We may put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.
You may stop or restrict the placement of cookies on your computer by adjusting your web browser preferences. This may interfere with some of the functionality of the site.
We use cookies to:
- provide essential functionality
- measure how you use the website so it can be updated and improved based on your needs
- help us understand the performance of our marketing activity and improve the relevance of the adverts you see
This data is used by us and our agents.
Cookies we use
Necessary cookies
Necessary cookies enable the core functionality of the website and help us deliver information and services securely and optimally. These cookies are always activated on the site, and they do not store any personally identifiable information.
You can disable these cookies by changing your browser preferences, but some parts of our website will not function properly without them.
Performance and analytics cookies
These cookies allow us to count visits and traffic sources anonymously to measure and improve our site’s performance and make it better for you.
Advertising cookies
We sometimes use tracking pixels that set cookies for third-party features on our site, such as maps, online videos or social networking features. The University and the third party can’t gain personally identifiable information from these cookies, but they are used to track visitors across websites to help deliver online advertising which is relevant and engaging to the individual user.
We will ask for consent for these cookies to be set, and you’ll need to accept these cookies if you wish to view the content.
Third-party cookies
Some third-party cookies are used to help us understand the performance of our marketing activity and improve the relevance of the adverts you see. We may also use these to show our adverts on other websites based on your visits to mba.bath.ac.uk.
You can opt out of these third-party remarketing cookies by changing your preferences on the cookie banner on this site.
Analytics platforms
Google Analytics
We use Google Analytics to collect data on how the site is used. Find out more about how Google Analytics uses cookies.
This data is used by us and our agents. We do not give or sell any information gathered to any third party.
You can choose to opt out of Google Analytics by using the Google Analytics opt-out browser add-on.
CrazyEgg
We use CrazyEgg to get visual data of how this site is used. Find out more about how CrazyEgg collects this information.
This data is aggregated and anonymised and is used only by us. We do not give or sell any information gathered to any third party.
How long we hold your data
We retain data for 38 months in Google Analytics before it is deleted.
Contact information
If you have any questions about this statement or concerns about your data, contact us at webadmin@management.bath.ac.uk or:
Marketing and External Relations Team
School of Management
University of Bath
Bath
BA2 7AY
You can also contact the University’s Data Protection Officer at dataprotection@bath.ac.uk
You may also want to read the University’s privacy and cookie policy.