Copyright © 2024 University of Bath

Privacy and cookie policy

Our website address is: https://mba.bath.ac.uk

Your personal data

All personal data is collected and stored in line with the General Data Protection Regulation. Read the University’s Data Protection Policy for more information.

We collect the following data:

  • your Internet Protocol (IP) address, and details of which version of web browser you used
  • information on how you use the site, using cookies and web access log

We use this data to:

  • improve the site by monitoring how you use it
  • gather feedback to improve our services

We only use personal information that you provide to us for the purpose stated at the time we request it. We do not disclose this information to a third party unless you authorise it or as otherwise permitted by the General Data Protection Regulation.

We retain data for 38 months in Google Analytics before it is deleted.

WordPress plugins used on this site do not collect any of your personal data.

Contact form

When you complete our contact form, the University collects the data you enter, including any attachments you choose to upload.

We will use this data for:

  • completion and support of the current activity
  • contacting visitors for marketing of services or products

In all cases, we will only use this information for the stated purpose.

We collect this data so that we can send you information which is relevant to your needs.

Cookies

We may put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

You may stop or restrict the placement of cookies on your computer by adjusting your web browser preferences. This may interfere with some of the functionality of the site.

We use cookies to:

  • provide essential functionality
  • measure how you use the website so it can be updated and improved based on your needs
  • help us understand the performance of our marketing activity and improve the relevance of the adverts you see

Analytics platform

We use Google Analytics to collect data on how the site is used. Find out more about how Google Analytics uses cookies.

This data is used by us and our agents. We do not give or sell any information gathered to any third party.

You can choose to opt out of Google Analytics by using the Google Analytics opt-out browser add-on.

Advertising and remarketing

Some third party cookies are used to help us understand the performance of our marketing activity and improve the relevance of the adverts you see. We also use these to show our adverts on other websites based on your visits to this site.

You can opt out of these third party remarketing cookies on the following pages:

How long we hold your data

We retain data for 38 months in Google Analytics before it is deleted.

Contact information

If you have any questions about this statement or concerns about your data, contact us at webadmin@management.bath.ac.uk or:
Marketing and External Relations Team
School of Management
University of Bath
Bath
BA2 7AY

You can also contact the University’s Data Protection Officer at dataprotection@bath.ac.uk

You may also want to read the University’s privacy and cookie policy.