Executive MBA programme content
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Our Executive MBA offers a comprehensive and demanding curriculum. Over its 22 month taught phase, you’ll meet other senior executives, and apply what you learn to issues in your organisation.
We’ve built an extensive strand of leadership and managerial skills into the programme. You’ll complete ten core modules in a range of business areas.
You’ll finish your MBA with a consulting project based on your own organisation.
The entrepreneurial mindset
Entrepreneurial skills are in strong demand. This module will help you develop your entrepreneurial mindset, through strengthening these skills:
- active perception
Develop your understanding of the concepts, theories and applications needed to succeed in marketing. This module covers marketing terms, principles, concepts and strategies, both online and offline.
You will apply these concepts to real-world situations and look critically and analytically at your own experiences.
Financial analysis and management
Get an introduction to the principles of financial reporting and decision making. Through relating your studies to your own work, you’ll learn to:
- understand how your decisions can affect your organisation’s financial performance
- extract useful decision-making information by analysing financial statements
- contribute effectively to discussions on funding alternatives, investment opportunities and company valuations
We’ve designed this module to help your organisation become ‘future fit’. You’ll learn to become resilient through developing and implementing strategy with environmental, social, and economic value.
Smart businesses know they need to understand and respond to ethical and sustainability challenges. They also know to seek out new opportunities in changing markets. You’ll learn to think about these challenges and opportunities in relation to your business strategy.
Innovation and disruptive technologies
Disruptive technologies are changing the business landscape. They’re creating new opportunities for some while threatening the survival of others.
In this module you will explore the latest developments in disruptive technologies including:
- artificial intelligence
- big data
- machine learning
- decision support systems
- cryptocurrencies and blockchain
- smart cities
You’ll look at innovation as a way of introducing disruptive thinking (and technology) into organisations. You’ll also explore the role of technology in innovation, including a week-long field trip to Silicon Valley, California.
The cost of this field trip is included in your programme fees, although you will have to pay for flights, visas and some meals.
Leadership and change
In this module, you’ll look at how leaders of modern organisations manage change. You’ll explore different aspects of leadership and how a lack of effective leadership can lead to organisational and societal crises.
This module will show you how interventions can bring about positive change in a complex and dynamic world. Based on Lewin’s dictum ‘there is nothing so practical as good theory’, this module will help you engage with leadership theory in a practical way.
Managing operations and supply networks
What do Amazon, Apple, Toyota, Inditex and Dyson have in common? They have built their success on exceptional operations and supply network capabilities.
No matter what type of organisation, sustainable value requires excellence in operations and supply networks.
This module will improve your understanding of:
- the technical and quantitative performance of any system
- customer and employee behaviour in that system
Business analytics is becoming more important to decision-making and performance. By analysing Big Data, organisations gain intelligence and translate it to business advantage.
This module will show you how modern analytics techniques can support and improve business decision-making. You’ll learn how to get insights from data, and find solutions to complex problems.
This module explores the emerging field of human resource management (HRM). You’ll examine the latest research and contemporary examples of best and worst practice.
- explore the strategic alignment of HRM to internal and external challenges and opportunities
- discuss how to manage people in an environment that increasingly relies on cross-boundary employment
- learn how to manage valuable people that you don’t employ, and how to employ knowledge workers who may be difficult to manage
You’ll use analytical concepts and methods to understand how an organisation can:
- create and use competitive advantage
- compete in particular markets
- develop its range of businesses and activities
Strategic management is a broad field of study. We’ll draw on a wide range of disciplines including economics, sociology, psychology and natural sciences.
Teaching and learning
You’ll learn from academics who are experts in the fields of business, management and finance. Your learning experience will be enriched by the research activities and collaborations of academic staff.
Depending on the course you register for, all units are taught at either:
- our Bath campus
- our Pall Mall facility in London
You will experience a variety of teaching methods including:
- case studies
- online resources
- practical sessions
Methods of assessment
Units are assessed by coursework and work-based projects.
Your tuition fee includes the cost of:
- essential textbooks
- case material
- journal extracts
- printing and photocopying
Some courses involve visits away from the University campus, and you may need to pay some or all of the costs of meals on such trips. We will pay for your transport, accommodation and most meals.
The cost of the Silicon Valley field trip is included in your programme fees, although you will have to pay for flights, visas and some meals.
This course is regulated by the Office for Students.
Business in context stories
Real business is central to the Bath MBA. During your time on the course you’ll be connected with business leaders and organisations to put what you’re learning into a real business context.
We visit countries across the world throughout the year. This means you can meet us, and ask any questions you have about studying for an MBA at the University of Bath and living in the city.
Halley Liao worked in highly varied roles as a freelancer before pursuing her full-time MBA. She speaks about how Bath embraces professional diversity and its role in stimulating creative discussion
The Bath MBA is among the top 50 programmes in the world for entrepreneurship, according to the Financial Times.