Online Masterclass – Machine learning, digital traces and the future of analytics

Friday 27 November 2020
12.45pm (GMT)

Our digital activity generates a huge amount of data. This, coupled with the rapid evolution of machine learning, is transforming reality. We now have access to more data, and ways to analyse it, than ever before.

In this Masterclass, data science expert Dr Lukasz Piwek will explore how we can harness the power of Big Data for good. He will discuss how data from smartphones, wearables and social networks can help:

  • support healthcare
  • tackle disinformation
  • understand people’s behaviour and habits

Lukasz will also outline new opportunities for businesses that the digitalisation of our daily lives provides.

But there is a dark side to Big Data too. Lukasz will explore concerns around privacy, security and reliability of the digital footprints we all leave behind.


This Masterclass is aimed at anyone interested in digital technologies, behavioural sciences and business analytics.

We hope this Masterclass will give you a taster of the kind of insights and skills you could gain from studying an MBA or MSc programme at the School of Management.

If you would like to discuss how our programmes could support you on your career path, the admissions process or scholarships, our admissions teams will be on hand to chat after the Masterclass. If you want to book an appointment, please get in touch: 

Dr Lukasz Piwek

Portrait of Lukasz PiwekLukasz is a Lecturer (Assistant Professor) in Data Science at the School of Management, University of Bath. He is a co-founder of interdisciplinary Psychology Sensor Lab and Associate Researcher for an ESRC-funded Centre for Research and Evidence on Security Threats (CREST).

His research work focuses on using data obtained from mobile devices, smart wearables, apps and social networks in user profiling, behaviour change, and developing new digital methodologies. His projects range from investigating psychological markers of ‘digital footprints’, developing novel data visualization techniques, and behavioural analytics with application in healthcare innovation and cybersecurity.

Read more about Lukasz’s research work and publications

Register your place