Business in context stories: Masterclasses
The dark side of persuasion and technology: scams, phishing and why people take their phone to the bathroom – 12 June 2018
In this Masterclass, Professor Adam Joinson looked at how techniques of persuasion, product design and marketing are used and abused when combined with technology.
In this masterclass, we explored the critical role of good project management in delivering projects in line with key stakeholder expectations.
Pride & Prejudice, borders and beliefs: the enduring challenge of horizontal leadership – 27 March 2017
In his interactive Masterclass, Professor Lewis explored (deploying an eclectic range of source material including, as it is Bath, Jane Austen) the critical process of bringing together these invaluable but problematic silos.